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The Entanglement

Exhibition Branding

Serendipity Arts Festival, Goa, 2017
Guided by Ishita Das and Abhiyan Humane

The Entanglement was a flagship international collaboration to inspire young artists, coders, scientists, designers and hackers. An interdisciplinary collection of work showcasing ideas and forms that challenge and break traditional barriers which separate sciences and the arts.

My brief was to: 1 Design the visual language for the exhibition; and 2 Create an introductory video for sponsor Science Gallery Bengaluru, a dynamic new space for engaging young adults at the interface between science and the arts.

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It was decided to centre the visual language around the Arduino Board, an object not only rich in visual cues but also a metaphor for the intersection of science and art. There were also several being used at the event itself.

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Logo Lockup

The idea of a Penrose triangle fit perfectly with the word Entanglement. Inspired by the graphics of the Arduino, it was weighted according to the shadow on the three sides - light on the left, medium up top and heavy on the right.

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Seamless Pattern

To add a sense of variety and originality to the experience while making use of the infinite possibilities of the language, a system for seamless and efficient pattern combination was created. 

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Motion Graphics

ďťżA 40-second animated video was created for the introduction of the soon-to-be-opened Science Gallery Bengaluru, one of the main collaborators for this event. The idea was to provide a glimpse of Bangalore; a city tour of sorts. The visual language was to remain consistent, so glitch was used to transition and subtle loops as the animation style for the video. 

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